Donald Trump is an incredible entertainer. He’s built one of the most recognizable brands in the world. His experience in real estate has proven to be effective and he’s been able to manipulate politics and politicians his entire adult life. Unfortunately, none of these successes will be useful if he gets the GOP nomination.
There’s another thing that sets Trump apart from just about every other person who has attempted to be President: salesmanship. Donald Trump is most likely the best salesman that has ever taken a serious shot at the top job in the world. The way that he wields phrases like “believe me” and “you’re going to love it” are familiar sales tactics to those who have ever mastered that particular game. The techniques he uses are well beyond “Sales 101” because they require a mastery as well as extreme confidence in order to pull them off. Trump has both and he’s a sales stallion. If he were a car salesman, he’d be one of those fabled 30-cars-per-month guys.
Here’s the problem. He’s selling a lie. To be more accurate, he’s sell several lies. That’s part of the reason that it’s working and why he’s atop the GOP polls. It’s actually easier to sell lies than to sell the truth because with lies, there are no limits as long as you’re able to suspend disbelief. Let’s see some examples of this and discuss why it’s working.
Lie #1: He Wins at Everything
Those who do not do their political homework have bought into the winner mentality. They see a very rich man, richer than they’ll ever be, and they admire that. They think that he must be doing something right if he’s a billionaire on television.
Unfortunately, there are two parts to this particular lie that are distinct. First, there’s the idea that he always wins. He doesn’t. In fact, just about every time he’s tried to venture out of his comfort zones of real estate and entertainment, he’s failed spectacularly. His companies have filed for bankruptcy four times. His defense is that he was just using the law of the land to protect himself, but there were others who were hurt by his mistakes. More importantly, the majority of his billionaire peers have never had to file bankruptcy. If it’s such a good and smart thing to do, why is he the only billionaire who seems to do it regularly?
The second thing that voters need to know is that his “business savvy” has actually done him no favors. He’s the guy that makes deals, that moves and shakes, but the reality is that if he had done absolutely nothing other than to invest in index stocks in 1983, he would be at worth 2-5 times MORE than he’s worth today. In other words, his “business savvy” has cost him between $10-$16 billion over the decades. When you’re so rich that you can take out a “small loan of $1 million” to fund his first failed business attempt, you’re expected to be successful.
Lie #2: Experience Doesn’t Matter
During the campaign, Trump has made it a point to highlight that his lack of experience is a good thing. He’s not a tainted politician. He’s just a super-successful entertainer and marketer (and businessman by his own account, though we see that his business successes have been limited).
Here’s the problem. As we mentioned, almost every endeavor outside of entertainment and real estate have failed. He used the same sales pitch that he’s using today to get himself into the airline business. That business flopped miserably after less than three years. He used the same sales pitch to get into the USFL. The alternative football was thriving until they let him in and took his advice, after which they plummeted in less than a season. He’s failed at the mortgage industry, the vodka industry, and every other industry that he’s gotten into outside of entertainment and real estate.
Experience matters. It mattered to his other failures. Those failures were exponentially easier to manage than the United States government. This should terrify every American because he was just as confident about not needing experience in those industries as he is about not needing experience to be President. It blows my mind that his supporters don’t seem to comprehend this.
Lie #3: He’s a Conservative
Donald Trump started espousing conservative ideals for one reason and one reason only: he didn’t think he would be able to get Democrats to vote for him. He saw a nerve that has been protruding from the Republican party for years: immigration. As an incredible salesman, he recognized that it would be easier to touch that nerve and then attempt to convince everyone that all of his other views had evolved.
Here’s the thing. People evolve in their political views regularly. Ronald Reagan famously evolved from being a moderate to being a conservative. The two big difference between Reagan and Trump is that Reagan’s evolution was over an extended period of time and he was moving a modest amount to the right. Trump has evolved relatively suddenly (conspicuously during the time period over the last decade when he started considering the concept of “President Trump”) and has moved from being a flaming New York liberal to being a right-winger. He was pro-abortion, anti-gun-rights, pro-gay-marriage, pro-Obamacare, and pro-immigration for several decades. Then, suddenly, he allegedly “evolved” to become the exact opposite of the man he was just a few years ago.
This is the biggest of the lies.
Lie #4: He Can Win
If he gets the nomination, there will be a firestorm of media coverage that will destroy him. The only reason we haven’t seen it yet is because they’re holding onto their ammunition. The Democrats and the liberal mainstream media want Donald Trump to be the nominee because they know they will utterly obliterate him in the press.
A Trump nomination will yield the most lopsided loss in history. It will make Bob Dole’s campaign in 1996 look masterful. It will make Barry Goldwater’s loss in 1964 seem like a stellar attempt.
It takes an abundance of sales skills to achieve what Trump has been able to do already with the Republican party, but it will not translate into victory. It can’t. The biggest reason he’s leading Republicans is because of his bold stance on immigration and that stance doesn’t translate to bringing over Democrats or Independents. He will keep most of his base supporters but he’ll lose everyone else. If he wins eight states in the general election, he should consider that an accomplishment.
If Trump is nominated, the Democrats will win the White House in 2016. It doesn’t matter if it’s Hillary Clinton or Bernie Sanders. The media will pull out so many skeletons that 2016 will be called the year of the walking dead for the Republicans.
The post The Suckers Who Fall for Trump’s Sales Pitch Will Be to Blame for the Democrats’ Victory appeared first on Conservative Haven.
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