The headlines are starting to run. The rumors continue to roll. Every four years, we begin the new but intense cycle of political social media. One might say that it’s every two years, but let’s face it – the general audience on social media doesn’t get that excited about anything other than the presidential race. For the third time, we’re all about to go to war.
Oh, you think that you won’t be participating, right? You’re one of those who believe that social media is about life and fun and when the topic turns to politics or religion, you can shut it off. I’ll go ahead and break it to you – you’re going to be part of the political social media war weather you like it or not. Even if your stance is to ignore anything political on social media, that decision and the actions that take place as a result are, in themselves, part of the war.
I don’t want to discourage people. I simply want you to know the reality. Friendships will be lost. Family members will become upset. New friends will be made. What was big in 2008 became huge in 2012 and 2016 is going to be the biggest yet. Political social media is going to engulf everyone who checks their Facebook or Twitter account regularly. You won’t be able to hide.
Here’s the good news. Even if you’re not politically minded, you should be aware that the upcoming election is going to have a huge impact on your life. We survived President Bush and it looks like we might survive President Obama, but whoever takes over the White House after the 2016 election will have a major influence over the world and every individual in it. The information age has done more to connect the world than anything since television (and one can argue that it’s building a stronger influence than television has ever had). Those connections mean that the political landscape is becoming harder to ignore and more important to control.
Those were the warnings. Now it’s time for the plea. If you’ve avoided politics because it bores you, than you’re in for a treat. Social media makes it less boring! If you’ve avoided politics because it’s too much of a hassle to keep up with, you’re in for a surprise. Social media makes it easier than ever to know what your candidates are thinking and what your politicians are doing. If you’ve avoided politics because you think they’re all crooks, you’re right! Thankfully, social media gives you a voice to let them and all of your friends know just how much you dislike the evil politicians of the world.
Since 2010 (yes, we were foolish and missed the 2008 election cycle) we have participated in campaigns across the country for candidates at all levels. If you are ready to hire a proven (we have only lost one election and unfortunately for the candidate they decided to run their own social media campaigns in the weeks leading up to it), discreet, and driven. Perhaps most importantly is that we vet politicians for their politics. If the ideology is one we don’t support, we’ll pass on the gig. While we do not commit to a party affiliation, we do tend to lean right, FYI.
See you out there on social media!
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