Thursday, October 31, 2013

When fries are the meal.



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The 30 Minute Social Media Management Schedule

30 Minutes


In an ideal world, you’re the social media and content manager for your company. You spend eight hours a day harnessing the power of sites like Facebook, Twitter, and Google+ while developing content for your blog and YouTube channels. It’s tough, but you’re making it happen.


In the real world, you’re probably responsible for a ton of different things and social media was tossed onto your pile of work. How can you cope? Is it possible to have a strong social media presence without devoting a ton of time to it? Yes and no. Yes, you can have a pretty decent one, but 30-minutes as detailed below is the bare minimum to be considered truly active. I’ve seen people do it in about 2 hours a day and have a super strong presence.


For those of you who are having to hold it together until help (or more time) arrives, here’s a great infographic that can work as a daily checklist of activities that you need to accomplish to maintain the minimum level of social media power, courtesy of Pardot.


30 Minute Social Media Infographic


The post The 30 Minute Social Media Management Schedule appeared first on Soshable | Social Media Blog.






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Build Websites for Mobile First

Build Websites for All Devices


Earlier this week I wrote a controversial piece about responsive website design that brought the ire of professionals within my industry and a flood of emails calling me all sorts of names. Yes, there were those who agreed as well, but they were the minority.


In retrospect, I sold out. I looked at the data, saw how responsive websites were not performing very well on mobile devices in industries that were heavy on data, and came to the conclusion that adaptive was a better solution for some. I stand by that statement based upon practicality, but there’s an addendum to that answer: if you want to do the absolute best practice possible, it would be to build your website from mobile up rather than from PC down.


It’s always easier to make a site more complex than to simplify it. Adding features is simply easier than taking them away. If you build your websites with the following three ideas in mind, you have the greatest chance for success:



  1. Mobile is huge and getting huger. Assume that your website will be accessed as much if not more on mobile devices in the near future than on big screens.

  2. People love mobile designs because they’re used to them. If a website displayed on a PC operates much the same as it would on a mobile device, it will perform better. That’s not to say that you need to sacrifice design or make your website look amateur on a big screen, but strive to make it “mobilesque”.

  3. Touchscreen functionality and the art of scrolling rather than clicking is becoming more of a “thing” for desktop websites. Keep that in mind when you build pages.


If you take into account how your website will load, operate, and perform on mobile devices and build up from there, you will find that your overall website performance will improve. The problem with responsive websites in some industries is that they cram as much as they can to fill out the big screen and then it looks terrible and performs poorly on the small screen. Work from the small screen up and the website will do better regardless of the device.


The post Build Websites for Mobile First appeared first on Soshable | Social Media Blog.






via Soshable | Social Media Blog http://soshable.com/build-websites-mobile-first/

Adding More Content to Tumblr


For the last two years, I’ve only loosely used Tumblr. I found that the amazing platform simply wasn’t for me. It’s not that I didn’t fit into the community or lifestyle, but we all have to make decisions on where to spend our social media time and Tumblr simply got lost in the shuffle.


I am back and I would love to make this my lite-blogging home. I have my own normal blog, a tech blog, a Christian blog, a political blog, and other professional ones that I contribute to, but I will be making a concerted effort to spend more of my time here. The platform is simply too easy to use for me to ignore.


All of the heavy stuff can go on the various Wordpress blogs that I have, but the short and sweet stuff can go here. There’s simply no reason to ignore it anymore.




from Tumblr http://jdrucker.tumblr.com/post/65637404697

via IFTTT

They freak me out every time. #ToeSockPhobia



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A frog holding a blueberry



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Four Quick Growth Stats About Google+

Google Plus Growth Infographic


Yes, I know I’ve been on a Google+ kick lately, but it has been it’s like Michael Corleone in Godfather 3. “Every time I think I’m out they pull me back in.”


Hopefully, I won’t have a heart attack immediately after saying the line the way that Al Pacino’s iconic character did. Also, I’m not in the mafia, in case you were wondering. I am, however, fully entrenched into Google+, which is why these stats mean something to me. Hopefully, they’ll mean something to you as well.


I would love to connect if you want to circle me there: https://plus.google.com/+JDRucker/posts


* * *


Infographic courtesy of Mihi Digital.


The post Four Quick Growth Stats About Google+ appeared first on Soshable | Social Media Blog.






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There's something about North Korea's camouflage that seems a little... #ineffective.



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Romans 8:28 – All Things Work Together

Romans 8:28


Romans 8:28 (KJV)



And we know that all things work together for good to them that love God, to them who are the called according to his purpose.



This is a very popular verse as a standalone but should be understood in context. All of Chapter 8 talks about the ways of the flesh versus the ways of the Spirit. We are unable to do any of the things that we are charged to do without the unimaginably intricate plan that God has laid forth for us from the beginning. To say that everything is tied together is so far beyond our mortal understanding that I couldn’t imagine understanding it even when we are in Heaven, but if it is to be, then shall it.


The post Romans 8:28 – All Things Work Together appeared first on Judeo Christian Church.






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Wednesday, October 30, 2013

Liberal Media Distorts the Story About Obamacare

Obamacare Success


It’s subtle. It’s probably a “mistake”. Still, it should infuriate those who oppose Obamacare that liberal mainstream media cannot help but distort the sentiment when it come to the Affordable Healthcare Act.


The headline in the Chicago Tribute reads, “Obama takes responsibility for healthcare website problems”.


The reality is that he did not. The story goes on to report that Health and Human Services Secretary Kathleen Sebelius said that she should be held accountable for he debacle. If, by proxy, she represents Obama, then the headline would only be slightly wrong, but at no point did he take responsibility for anything. He didn’t take responsibility for lying to the American people when he said that they would be able to keep their health insurance when they knew before his statements that millions would definitely lose their insurance. For that lie, he blamed the “bad apple” insurance companies, but it does not change the fact that the statement was made knowing that these “bad apples” were going to take away their coverage as a result of Obamacare.


It was a complete lie. The reason that so few Americans actually have any understanding of what Obamacare is going to do to the country in the coming years is because of liberal media cheerleaders like the Chicago Tribune. The numbers do not lie, but unfortunately the numbers that point to an economic collapse as a result of Obamacare will never be reported by the mainstream media. They don’t want you to know. That would go against their support for their hero in whom they’ve given blind obedience.


The hard part for people to understand is that there had to be those who were forced to switch over to Obamacare in order for it to work. Someone needs to fund the service for those who are not able to pay and the only ones who could do that are the ones who are happy with their current insurance the way it is. Most of the people who will take advantage of Obamacare do so because they either chose not to take insurance in the past or could not afford it, so those who have been responsible for their own healthcare insurance needs in the past will have to pay the price.


The post Liberal Media Distorts the Story About Obamacare appeared first on Conservative Haven.






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Bad news comes in twos



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A Hodgepodge of Predictions and Stats for Marketing in 2014

Hodgepodge


It’s that time of year, again. We’re going to eat a lot of different foods that we rarely eat the rest of the year and we’re going to hear a lot of predictions about the future of marketing. The future, of course, is made up of a ton of digital marketing practices. Every year, it gets bigger. Every year, there are more options.


It can actually get pretty confusing.


One of the common themes of the hodgepodge of statistics in the infographic below is that spending will continue its shift away from traditional advertising and more into digital. This trend has been happening for over a decade now and it shows no signs of slowing. The funny part is that what’s not mentioned in the graphic is any indication that traditional media such as television is shifting dramatically to include the second screen as a way to interact with content being shown on ads. This is a no-brainer, yet it seems like very few are doing it right.


Another shift is the continued growth of social media throughout the marketing spectrum. Whether through email social sharing buttons, increased spending on various social media advertising platforms, or the good ol’ content marketing practices that have been driving us all for the last couple of years, social is clearly the biggest gainer throughout 2013 and will continue to make gains (for both the social sites themselves as well as the advertisers) into 2014.


One final omission from the graphic – an emphasis on video. There’s no doubt that video is getting bigger every day. People are spending more time on it. Businesses are spending more money on it. Mastering the art of getting your message to flow and resonate on video advertisements is going to get more and more important. Faster devices. Faster internet connections. It’s a recipe for success to those who recognize it.


Here’s the graphic itself from the folks at WebDAM.


Marketing 2014 Infographic


The post A Hodgepodge of Predictions and Stats for Marketing in 2014 appeared first on Soshable | Social Media Blog.






via Soshable | Social Media Blog http://soshable.com/hodgepodge-predictions-stats-marketing-2014/

Pinterest is Due for a Manly Invasion

Don’t worry. Women will still rule on Pinterest for the foreseeable future. That part’s not going to change. What will change is that Pinterest is edging its way into the hearts and marketing marketing toolboxes of businesses around the world, whether they’re run by men, women, or both.


Manly Pins


As a result, the balance of power is shifting ever-so slightly. As someone who operates 4 separate Pinterest accounts and who has a team that manages another 75, I can give anecdotal observations that a shift has been happening for some time. Women aren’t leaving. More men are joining. More importantly, the men that are joining are starting to realize that this isn’t all about female-friendly topics. Pinterest has an infinite range of uses and the marketing potential on the medium is huge.


Two things haven’t happened properly so far that need to happen before it becomes truly useful in the way that Facebook is. The localization aspect of Pinterest is poor. It takes a lot of effort to locate and entice locals regardless of the business. For retail stores, unless you’re marketing at the store itself and giving valid reasons why people need to follow their boards, they’re just not getting real traction. Pinterest needs to make it easier to localize. That may be what’s already starting to take place with their addition of recommended pins.


The other thing that has to happen is that they need to get advocates and ambassadors, particular male ones. If, for example (and this is a bad example but you’ll get the point), the Old Spice guy promoted the heck out of his board, it would encourage others to see what’s happening over at Pinterest.


The marketing potential is too strong to keep it one-sided. More men will see the value and start participating soon. Many already are. Pinterest already has the attention of the female consumers which is where the bulk of the money lies. Once they get the attention of the other side of the coin, they’ll be primed and ready to be one of the biggest money-making social networks in existence.






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The Biggest Problem with Mark Driscoll’s Pro-Life Marriage List

Unborn Child


I am pro-life. My wife is pro-life. We have never had to deal with the type of conflicts that can come when a married couple disagree so fervently over such an important topic. With that said, I can honestly say that I would have still married her if she were pro-choice. I believe that God brought us together and despite differences that arise and arguments that ensue when people are married for 20 years or more, we have always come to the same conclusion eventually.


That’s the biggest (and possibly only) problem with Mark Driscoll’s list of reasons why people should not marry anyone who is pro-choice. He admits that he was pro-choice and his girlfriend helped to convert him to pro-life before they got married. He says that his wife would not have married him had he not changed his mind. I believe that no single conflict in opinions should be enough by itself to prevent a marriage. The reason: we do not know if we are intended to help this person or not. God’s Will does not have rules that He cannot break.


If two people are supposed to be husband and wife, to encourage them to not get married over the issue of abortion (or any issue, for that matter) is not within the calling of a pastor. That does not mean that two people should get married regardless of their differing beliefs. It’s only to say that it’s not right to give a blanket answer to a question without looking at the individual situation.


The list was made the way it was to grab headlines, most likely. I cannot see into Driscoll’s heart, but I do know that his actions in the past and the way that this has been turned into a controversy rather than a teaching lends itself to the possibility that this is his ego talking rather than anything inspired. If ego were removed, it would be much more productive. For example, it could have been “9 Aspects of Pro-Lifers that Must Be Understood Before Marrying Them”. It’s more realistic. It’s more helpful. It’s less controversial and therefore less ego-driven.


The Bible can make blanket statements about what people should and should not do. A pastor should not unless it’s Biblical doctrine. It’s one thing to say that the Bible does not support abortion. It’s another thing altogether to say that the Bible says not to marry anyone who is pro-choice. That sort of blanket statement simply doesn’t work and isn’t Biblical.


The Bible says that it’s a sin to lie. Does that mean that you shouldn’t marry anyone who has ever lied?


This is not a statement supporting pro-choice nor is it really even a scolding of Mark Driscoll. What we as Christians must understand is that authority is given only through the Bible, that divine inspiration is given through the Holy Spirit, and that forgiveness is given only through belief in our Lord and Savior Jesus Christ. Do not follow the doctrines of man. They are flawed.


The post The Biggest Problem with Mark Driscoll’s Pro-Life Marriage List appeared first on Judeo Christian Church.






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Tuesday, October 29, 2013

Check Your Google+ Pages for the Custom URL Option

Google Plus Custom URL


If you’re like many who use Google+, you may not check your pages very often. With posting and monitoring tools out there, you might not log into your actual account very often. You should. Custom URLs are now available.


For individual users, you should be getting an email if you meet the minimum requirements. These “requirements” are very minimal. Have a profile longer than a month, have at least 10 followers, and have a profile picture. If you can’t meet these requirements, you’re not really trying.


For pages, you have to log into your page accounts themselves. An option will pop up at the top that looks like this:


Google Plus Custom URL Claiming


It’s very easy with pages. With profiles, you have to verify with a text message.


I actually like the way that Google is doing this. I was on a plane when Facebook made the custom URL option available. By the time I landed, my name had already been taken. This method makes it much easier as long as the name isn’t too common.


Businesses that don’t see the option but that meet the minimum requirements should be fine. Just wait and keep checking until it pops up. If your name is common, it appears as if Google is adding location indicators to the URLs to help differentiate.


Keep checking. More importantly, don’t give up on Google+ any time soon. They’re still pushing forward and they aren’t going to be denied just because so many naysayers call it a ghost town.



The post Check Your Google+ Pages for the Custom URL Option appeared first on Soshable | Social Media Blog.






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Irony



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Kentucky got the Obamacare website right. Why can’t the feds?

There have been some great things to come out of Kentucky. A working healthcare website is just the latest in this long line.



Kentucky did it right. The state’s online health insurance marketplace has become Obamacare’s city on a hill while the federal HealthCare.gov has been flummoxed by a month of glitches and bad press. Whatever the federal website seems to have failed to do to ensure its success on the Oct. 1 launch, Kentucky did.


Kentucky, with its deeply conservative congressional delegation, might seem like an unlikely place for Obamacare to find success. But Democratic Gov. Steve Beshear saw the law — and a state-built marketplace — as an opportunity to help put the state on a path to greater health.







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Monday, October 28, 2013

Facebook is not failing marketers. Marketers are failing to understand Facebook.

A recent survey performed by Forrester and a scathing open letter from Nate Elliott to points to one major and undisputed fact: marketers and businesses are not getting the value they had hoped from Facebook advertising. That much is perfectly clear from the graphic. The reality, however, is that Facebook’s only problem is that many marketers are stuck in the “spam and manipulate” model that simply doesn’t work on Facebook.


Facebook Failing Marketers


Facebook isn’t the one failing anyone, at least in this regard. It should be noted that I have never been the biggest fan of Facebook, what it represents, and in particular what it does with our data. With that said, I find myself reluctantly defending them because the assertions against them are absurd.


The biggest clue to the flawed nature of the premise is in the results themselves. If you were to take an experienced marketer and have them stack-rank the various marketing techniques based on how easily they can be manipulated, spammed, and generally utilized in nefarious ways, the top three would on the Forrester list would be the same that would be on the top of the “spamability” list. Gaming the system for reviews, search marketing, and email marketing are all extremely easy and are the favorites amongst those who are looking for the easy road.


Don’t get me wrong. I’m not condemning the methods or those who game the various systems. Of the three, search is one that I operate in regularly and must combat the gaming of that particular system on a regular basis. The bottom line is that it is simple to get benefits from boosting online reviews, search marketing is getting more challenging but is still pretty easy to manipulate, and email marketing is, for the most part, about trying to provide value while staying within the rules. They are easy and effective.


Further down the list, we see the second clue. LinkedIn marketing is a very niche arena when it comes to effectiveness. The majority of businesses do not and should not be marketing their products through LinkedIn. Marketers themselves, however, find great value in marketing their services through LinkedIn. The fact that this is higher on the list than mobile marketing and YouTube marketing shows that the 395 marketers surveyed were considering their own personal gains from marketing as highly as they were considering their clients’ gains.


The final clue comes in at number 4 on the list. Branded communities, like LinkedIn, are not appropriate for the majority of marketing agencies unless you’re talking about how well they can be used to market the agency’s services. To come in at #4 is ludicrous without the personal gains of the marketers taken into account. If branded communities worked so well, why wouldn’t every flower shop, car dealership, and dental hygienist in North America have one? If Facebook marketing was so bad, why do just about every flower shop, car dealership, and dental hygienist waste their time one it?


Now, let’s take a look at the post by Elliott. In short, he points to two problems that Facebook has with their advertising. He believes that Facebook does not drive genuine engagement and that they do not leverage their social data well enough. The statements are true for most. Facebook has not done enough to teach marketers how to take advantage of the system. However, that doesn’t necessarily mean that it’s Facebook’s fault.


The reason that they aren’t to blame is because tenacious, aggressive marketers are both driving genuine engagement and utilizing the social data that Facebook provides. Facebook’s only fault in this regard is that they do not offer classes to those marketers who are too incompetent to use the instructions that Facebook offers, test the effectiveness of their efforts, and grow based upon using real marketing chops rather than have it waiting for Facebook to devise a road map that they can follow.


Unfortunately for the incompetent, such a road map can never exist. Facebook is a social network. It relies on creativity and manual effort, not automation and templates. For Elliot’s statements to be truly accurate, Facebook would have to teach marketers how to market. It’s a lost art nowadays because of the very advertising venues that are being heralded in the study. Marketers found an easy road to manipulate and spam. Why would they want to actually work for it?


Done properly, social media in general and Facebook in particular is the most cost-effective way to perform true marketing goals. It isn’t a venue that your average internet marketing professional can do well in because it takes an old-school mentality to make it sing. Television advertising executives would probably have an easier time adjusting to the realities of Facebook than a search marketing pro any day. The former knows that creativity and effort supersede automation and manipulation. The latter, which likely accounts for the majority of those surveyed, doesn’t understand the concept of “doing it by hand” or “quality over quantity”. They are looking for a push-button solution. Facebook is not one of those.






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BBM Early Access Launch Worked Perfectly

BBM


It might be too little, too late for BlackBerry, but their latest success (though it has been marred by some scandal) is another example of why exclusivity, even for a short time, is often the best marketing tool available. Their wildly popular instant messaging app, BBM, started off as an exclusive “early access only” app. Anyone could download it but it could only be used by the “special” people.


That lasted a week. Now, it’s open to everyone, making one wonder why early access was even necessary. It wasn’t, but that’s not the point. The reality is that people love to have things that others do not. It’s human nature. Every launch should be done with some variation of this theme. Launching to everyone isn’t as effective as launching to a select few and then releasing it to the world. It’s what really made Facebook the better option over MySpace in the early days and it will always work as a marketing technique.


In this case, BlackBerry allowed anyone to download the app, but only those who had requested information about it before were able to access it. That made them feel special, forward thinking, and in some ways mildly visionary. They were rewarded by getting something that millions of other people wanted. Now, after 10 million downloads, it’s open to all on iOS and Android. This all played out well for BlackBerry. Now, if they could only make their phones as effective…





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Is it Worse if Obama Knew or Didn’t Know About Merkel Spying?

Merkel and Obama


As is always the case with political scandals, we have two conflicting reports. On one hand, you have an anonymous National Security Agency official saying that US President Barack Obama was briefed on the spying efforts against 35 world leaders and allowed it to continue. The response from the NSA is that he was told a short time ago and had the operations ceased. Neither option is good for the President or the United States.


According to Fox News:



The Economic Times writes the “high-ranking” NSA official spoke to Bild am Sonntag on the condition of anonymity, saying the president, “not only did not stop the operation, but he also ordered it to continue.”



According to the Wall Street Journal:



The account suggests President Barack Obama went nearly five years without knowing his own spies were bugging the phones of world leaders. Officials said the NSA has so many eavesdropping operations under way that it wouldn’t have been practical to brief him on all of them.



If one were to apply logic, it could be assumed that operations that included illegal tapping the communications of important world leaders, including allies, would not be “lost in the mix” and avoid the President’s attention, in which case he has known about it for a while and allowed it to continue. There is, of course, the possibility that logic was defied once again in Washington DC, in which case he did not know that his spy agency was listening in on conversations (some of which could have been with him) and that he really has completely lost control of the people charged with keeping the country safe.


It’s a tough call as to which is worse. Is he devious or impotent? If he knew about it, he’s not the transparent president that his voters thought they were getting. If he didn’t know about it, he’s not the competent president that his voters thought they were getting. Either way, either his actions or his ignorance have truly cost the country a big chunk of the waning credibility that we have with the international community.



The post Is it Worse if Obama Knew or Didn’t Know About Merkel Spying? appeared first on Conservative Haven.






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Bonnie and Clyde



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Sunday, October 27, 2013

The Teen Exodus from Facebook is NOT a Permanent Departure

Facebook Teens


There’s a real beauty to Facebook for adults. It allows us to keep track of things that are happening in the lives of those important to us such as friends, coworkers, family, and those who are distant from us. It’s for this reason that the hoopla about Facebook losing too many teens is being misunderstood by many, including Facebook itself.


Here’s the thing. Facebook isn’t cool. It hasn’t been cool for a couple of years. It was cool before more adults started getting on it. Now it’s a drag, at least from a teen perspective. They see their parents spending as much if not more time on it than they were and they simply don’t want to be using the same social network as them. It’s pretty natural. Few teens want to be hanging out in the same places that their grandparents hang.


More importantly, they don’t have to. The people that they want to interact with are the people that they see for several hours five days per week. For the most part, their world is isolated to their friends from school. Facebook brings no additional value to fulfill their lives the way it does with adults. As some flock to Instagram, Twitter, and other social networks, it’s natural to see this sort of exodus.


They’ll be back.


When they graduate and they really want to know more about people than what they can see in 140-characters or less or what they can discover from a 15-second video, they’ll turn to the same place they abandoned. When their friends go off to different colleges, take on different jobs, and move to different states or countries, they’ll want to keep tabs on them in ways that only Facebook can deliver.


This isn’t the end of Facebook. Kids might be the driving force that makes networks popular, but Facebook has reach a self-sustainability point. They are flocking away from it now, but they will flock right back to it in the future. They’ll have to when they can no longer see their ex-boyfriend and who he’s talking to in the lunch line. Businesses must understand this in order to make appropriate decisions about whether or not to invest in Facebook as an advertising venue. As Zach Billings mentioned in a blog post the other day, “If your target audience is an older crowd, then Facebook is still the social network of choice.”


If your future target audience is the teens that will some day be adults, then you should still stick with Facebook.





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A Quick Note on Responsive Design on Blogs

Responsive Design on Blogs


The other day I wrote an article about whether or not to use responsive design on a website. There are really only two choices nowadays – responsive or adaptive – and I recommended in the case of websites such as car dealer websites that adaptive was actually the better choice for now.


Needless to say, I received some nasty emails from those who are fans of responsive design. I, myself, am a big fan of responsive design and noted as much in the post. However, there are certain “heavy” websites that should lean towards adaptive until the internet infrastructure and delivery technology are mastered.


With that said, blogs must be responsive to succeed in today’s media consumption society. There was a time not too long ago when the big push was for “news nuggets”. It was a world that we thought we were getting into that focused less on long-form content and more on content that got to the point quickly. That was a false-positive on the death of long-form content and I was one of those who was (at least partially) wrong about it.


Today, people really do want to take their little gadgets that they carry with them everywhere and read a whole story.


More importantly for the sake of responsive design, blogs are “lite” websites. They aren’t car dealer websites. They aren’t realtor websites. They aren’t loaded (normally) with a ton of hi-res pictures, HD videos, and a ton of widgets and calls to action on every page.


Bloggers, if you thought I was talking to you the other day, I wasn’t. I’m talking to you now. Go responsive or go home.





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