No Tinder user is ever certain of what they’ll see when they swipe to the right, but they certainly don’t expect to see the face of a victim of sex trafficking. However, a new campaign created by the advertising agency known as Eighty Twenty is bringing some disturbing images to the dating app in Ireland in order to raise awareness on the issue.
According to The Verge, the first few photos on the campaign’s fake profiles are exactly what you’d expect to find on a real Tinder profile, but as you swipe to the right in order to see more photos, the woman gradually begin to show realistic simulated injuries and other signs of abuse.
The last two images include a message that denounces sex trafficking and links to another organization, Turn Off The Red Light, that’s working towards having a complete ban on all forms of sex work throughout Ireland which, up until just recently, was technically legal in the country, although the public solicitation of sex was not.
“Sex trafficking is one of the most lucrative crimes with the sums involved on a par with those for drug smuggling and gun running, yet many people are not aware that it is a reality in communities right across Ireland. The Immigrant Council of Ireland is committed to using every possible opportunity to increase awareness about the activities of the thugs behind these crimes and the impact on their victims,” reads the message on the fake Tinder profiles.
“It is important that men of all ages who buy sex are made aware of the consequences of their actions. We are delighted to partner with the team at eightytwenty to bring this important message to an audience which is difficult to reach through traditional media,” the message concludes, as quoted by Jezebel.
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