More Evidence that Women Rule Social Media

Women rule social media. There have been numerous studies that show that sites like Facebook, Twitter, and Pinterest are dominated by women. 75% of women according to Pew Research Center use social networking sites compared to 63% of men. This is important to understand.

First, it reinforces what we already knew, that businesses should be gearing their messages around their products, services, or industry in a way that can appeal to both sexes with an emphasis (in some cases) on women. More importantly, it tells us that some businesses should consider tailoring portions of their social media strategy specifically around women. This is not a universal conclusion; it depends on the business itself. With products and services that appeal to both sexes such as cars and gadgets, the old thinking that marketing should be geared towards men is, well, old.

There’s a caveat to the study. Because of the increased emotional attachment that women demonstrate with their social media profiles versus men, it’s much easier to turn them negative towards a brand when the wrong messages are posted.

This infographic by Weber Shandwick breaks down the study and shows us that women are the “low hanging fruit” in social media marketing.

Related articles

• 5 Things You Need To Execute Your B2B Social Media Strategy


• The Women of Social Media Report – Digital Women Influencer Study


• Social Media Users Say Pinterest Is as Popular as Twitter


• Watch Out!: Social Media Can Lead to Offline Crime


• Giving Up On Social Media Is Giving Up On Your Business


• 7 things Google+ could do today to make it less of a ghost town

via Soshable | Social Media Blog http://soshable.com/more-evidence-that-women-rule-social-media/